• Develop strategy for marketing technology stack and identify areas to streamline and increase efficiency
• Evaluate, implement and operate marketing technology systems and solutions (e.g. CRM platforms, app tracking platforms, campaign creation tools, bidding tools)
• Integrate marketing technology products with each other
• Monitoring of marketing data and ensure it's being collected properly and connected with internal systems
• Translate Marketing requirements and collaborate with Tech, Product and Data teams to define project scope and responsibilities, to optimize marketing operation processes
• Oversee the implementation of tracking methods to ensure marketing campaigns data is collected properly and efficiently (e.g. Google Tag Manager, naming conventions)
• Improve organic traffic by leading and driving SEO efforts
• Train, support and troubleshoot marketing members on using marketing technology products
• Lead relationship management with internal technology users and vendors

• Bachelor’s Degree or higher (preferred Computer Science or other related Technical major)
• 4-5 years of working experience in Project Management with technical and marketing touchpoints
• Proven ability to improve marketing operations through tooling, distill problems down to their root cause and articulate solutions
• Extensive knowledge and familiarity with digital marketing channels (e.g. email, website, seo, social media, paid ads, app store optimization)
• Experience with marketing tools and platforms, such as Google Tag Manager, Blueshift, Seach360, Omniture, Adobe
• Knowledge of reporting and data visualization tools such as Google Analytics
• Team player with excellent communication skills
• Able to navigate and work with culturally diverse teams across departments
• Fluency in both English and Mandarin

Plus

• ​Experience in high tech, software development, education technology industries
• ​Experience in growing and scaling company growth or start up team experience
• ​Experience in companies with global / regional presence with offices across different countries 
• Understanding of performance marketing, SEO and content management
• Passion for language learning