We are looking for a dynamic, action-driven individual with a strong balance of both analytical and communication skills. The Senior marketing manager of the Russian Speaking World (RSW) will focus on multiple facets of italki acquisition channels in the RSW market and develop the regional strategy. And will be responsible for optimizing those channels through research, analysis, and execution.

We have an exciting opportunity for an experienced online marketer to join a dynamic environment and contribute to italki success in RSW. You’ll have the opportunity to ramp up our local marketing operations with localized marketing activities to expand our regional presence. 

This position will report to the Director of International Markets and will be responsible for the strategic growth planning and the implementation of marketing programs & campaigns aimed at growing the italki business in RSW and putting together best practice protocols for our regional efforts.

Responsibilities

• Working closely with cross-functional teams to lead regional strategic planning and drive the growth of the Russian Speaking World.
• Planning and execution of marketing activities; These include campaigns of performance ads, social media, content, digital ads, email, blogs, affiliate networks, public relations, etc.
• Work with a cross-functional team to drive and prioritize product localization and operational needs
• Deliver on revenue and budget targets for assigned digital marketing channels and programs.
• Identify gaps, trends, and influences that exist within the region. Provide information and insights to global HQ and recommend sound and actionable solutions
• Develop operation strategy to scale operations in the region.
• Gather market intelligence on customers, competitors, provide local insights on key trends/growth segments, and translate to marketing programs.

• A bachelor’s degree in Business, Analytical, Marketing, Finance, or Information Technology.
• 5+ years experience in Business, Sales & Marketing in the Russian speaking world
• Familiarity with consumers in the Russian Speaking World market
• Excellent English language communication skills, both oral and written
• Experience working in a startup environment. Able to work independently
• Blend of creativity and analytical skill with a strong results-oriented, metrics-driven approach to problem-solving
• Experience managing external advertising agencies and freelancers

Plus

• Passion for languages with language skills other than English (Mandarin is a big Plus)
• ​Experience in companies with global/regional presence with multiple offices across different
• Start-up company background, prefer strong entrepreneurship spirit.