Description

Develop Chinese content to help clients raise brand awareness, boost consideration and drive conversions
Understand different clients’ brand requirements, tone and manner, and language styles
Create tailored content for various media platforms, which includes local social and digital media, print media, OOH channels, WeChat platforms, etc.
Create high quality WeChat advertorials, articles, banner ads copy, as well as online articles
Provide creative translation for social media, google ads, print ads, OOH ads, etc.
Provide professional translation to website, brochure, A-kit, landing page and other marketing materials
Understand production process and ensure all content deliverables are met on time and completed with high quality and on brand
Stay up to date with real estate trends and hot topics
Review own and competitor's content performance and provide insight
Handle WeChat service account registrations/verification and annual renewal
Create and maintain clients’ social media calendars and schedules
Post articles and messages on WeChat and Weibo on behalf of our clients
Assist with WeChat Moment Ads and WeChat Banner Ads (setup, running, optimizing and reporting)
Use analytical tools (e.g. WeChat Analytics) to monitor and evaluate the performance on client’s WeChat account: followers, organic posts’ views, engagement on the regular basis
Provide WeChat data updates to account managers when needed, prepare monthly reports on WeChat marketing efforts and results to internal and external stakeholders
Make recommendations to adjust WeChat marketing strategy for optimal results
Stay up to date on best practices and emerging trends in Chinese social media like Red Book

Responsibilities

Bachelor degree in a related discipline (e.g. Public Relations, Communications, Journalism, Marketing) is preferred
At least 2-3 years of experience working in an English speaking workplace, for a marketing team in a corporate company, marketing agency or local media
Proven record of writing or editing experience is a must. Experience in creating real estate articles is preferred
Familiar with WeChat account backend and experience in growing WeChat followers
Fluent in speaking both English and Mandarin
Strong writing, editing and proofreading skills in Chinese (both simplified and traditional Chinese is preferred) and English
Good knowledge of marketing communications principles, practices and techniques
Detail-oriented and creative thinker
Initiative and is adaptable to a fast-paced environment
Excellent problem-solving skills — you take initiative to proactively identify and resolve problems and issues
Effective communication and collaboration skills with cross-functional teams
Excellent time management skills — you are able to juggle competing demands from multiple clients, meet deadlines and manage your own schedule
Experience in using WeChat and Weibo
Comfortable with remote work tools and strong ability to learn systems quickly (Scoro, Slack, Google Suite, Xiumi, etc.)
Knowledge of WeChat analysis, follower growth plan and WeChat design tool like Xiumi

Hard Skills

G-Suite
Digital marketing campaigns
Social media marketing (SMM)
Marketing plan development
Content Creation and Management
Cross-functional collaboration
Advanced writing skills
Proofreading and editing skills

Soft Skills

Periphery Digital

View profile

Main info
Language Mandarin, English
Experience level Entry Level
Job type Full Time, Permanent
Salary negotiable
CountryCanada

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We offer

Great health benefits — which includes dental care, extended health care, vision care, and wellness credits
Paid time off — work-life balance is important to us! Work hard and take the time to recharge and relax
Casual work environment — we dress casual, collaborate a lot, and share a love for furry friends
Career development opportunities — we push each other to be better and grow together, whether it's enrolling you in professional development courses or attending a webinar together!
Work-from-home benefits — we want you to transition to work from home as seamlessly as possible, so we got your remote work office expenses covered. Uber rides and Uber Eats credits? That's on us too

Content and WeChat Specialist

Description

Develop Chinese content to help clients raise brand awareness, boost consideration and drive conversions

Understand different clients’ brand requirements, tone and manner, and language styles

Create tailored content for various media platforms, which includes local social and digital media, print media, OOH channels, WeChat platforms, etc.

Create high quality WeChat advertorials, articles, banner ads copy, as well as online articles

Provide creative translation for social media, google ads, print ads, OOH ads, etc.

Provide professional translation to website, brochure, A-kit, landing page and other marketing materials

Understand production process and ensure all content deliverables are met on time and completed with high quality and on brand

Stay up to date with real estate trends and hot topics

Review own and competitor's content performance and provide insight

Handle WeChat service account registrations/verification and annual renewal

Create and maintain clients’ social media calendars and schedules

Post articles and messages on WeChat and Weibo on behalf of our clients

Assist with WeChat Moment Ads and WeChat Banner Ads (setup, running, optimizing and reporting)

Use analytical tools (e.g. WeChat Analytics) to monitor and evaluate the performance on client’s WeChat account: followers, organic posts’ views, engagement on the regular basis

Provide WeChat data updates to account managers when needed, prepare monthly reports on WeChat marketing efforts and results to internal and external stakeholders

Make recommendations to adjust WeChat marketing strategy for optimal results

Stay up to date on best practices and emerging trends in Chinese social media like Red Book

Responsibilities

Bachelor degree in a related discipline (e.g. Public Relations, Communications, Journalism, Marketing) is preferred

At least 2-3 years of experience working in an English speaking workplace, for a marketing team in a corporate company, marketing agency or local media

Proven record of writing or editing experience is a must. Experience in creating real estate articles is preferred

Familiar with WeChat account backend and experience in growing WeChat followers

Fluent in speaking both English and Mandarin

Strong writing, editing and proofreading skills in Chinese (both simplified and traditional Chinese is preferred) and English

Good knowledge of marketing communications principles, practices and techniques

Detail-oriented and creative thinker

Initiative and is adaptable to a fast-paced environment

Excellent problem-solving skills — you take initiative to proactively identify and resolve problems and issues

Effective communication and collaboration skills with cross-functional teams

Excellent time management skills — you are able to juggle competing demands from multiple clients, meet deadlines and manage your own schedule

Experience in using WeChat and Weibo

Comfortable with remote work tools and strong ability to learn systems quickly (Scoro, Slack, Google Suite, Xiumi, etc.)

Knowledge of WeChat analysis, follower growth plan and WeChat design tool like Xiumi

Hard Skills

Soft Skills

We offer

Great health benefits — which includes dental care, extended health care, vision care, and wellness credits

Paid time off — work-life balance is important to us! Work hard and take the time to recharge and relax

Casual work environment — we dress casual, collaborate a lot, and share a love for furry friends

Career development opportunities — we push each other to be better and grow together, whether it's enrolling you in professional development courses or attending a webinar together!

Work-from-home benefits — we want you to transition to work from home as seamlessly as possible, so we got your remote work office expenses covered. Uber rides and Uber Eats credits? That's on us too