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Product Marketing Manager
- IT, Software development, System Engineering Jobs
- Marketing and PR, Advertising and Creative Media Jobs
- Management (incl. project, product management & human resources)
Description
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Drive Demand for our core barcode scanning products and help shape the future of our portfolio
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Work with product strategy team to craft future product portfolio
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Execute our product launches and go-to-market planning & execution in close collaboration with Product Management
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Create positioning and messaging for Scandit’s product portfolio
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Coordinate development of sales tools and collateral including presentations, datasheets, case studies, demo videos, and white papers.
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Competitive Intelligence
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Research and maintain detailed insights on Scandit competitor landscape, offerings and positioning for the assigned product area(s)
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Develop competition related collateral
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Sales and Partner Enablement
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Enable Scandit’s sales team and channel partners to articulate product positioning and advantages
Responsibilities
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At least 3 years of experience in B2B product marketing, product management
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You are a proven storyteller, able to distill the essence of a product’s value into a message that resonates across multiple sectors to create a compelling proposition
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You get technology, and whilst you’re not hands-on, you have the ability to comprehend and translate complex technical functionality
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You have worked at a SaaS company (preferably mobile software) where your understanding of the technology behind the product helps you drive value in the market
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Being a strategic thinker, you’ll understand the bigger (commercial) picture of a company's strategy and use this to assess how you can have a positive impact
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Proven research and analysis skills with a focus on collating and interpreting multiple data sources to guide our go to market strategy
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Experience working with complex challenges, comfortable with white space and autonomy and understands the value of a rapid test and learn approach
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Proven project management and organization skills with deep analytical skills and a high attention to detail
Hard Skills
- Product development
- Marketing research
- Digital marketing campaigns
- Social media marketing (SMM)
- Marketing plan development
- Cross-functional collaboration
- Ability to use project management software
Soft Skills
- Strategic thinker
- Hands-on
- Attention to detail
