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Bilingual Marketing Specialist (Americas)
- Banking, Finance, Insurance, Accounting and Trade jobs
- Marketing and PR, Advertising and Creative Media Jobs
Description
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Assists in the development of marketing communications, collateral, and training, and executes the distribution to internal and external target audiences. Informs and develops content calendar (inclusive of online articles, social and web copy, as well as multimedia assets), based on knowledge of established business objectives, key initiatives and goals. Directs agency on delivering assets (articles, digital copy) that align with business objectives, incorporating messaging and marketing strategy requirements.
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Partners with key internal and/or external business partners and support shared business objectives
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Ensures editorial and factual accuracy of all content outputs, and manage approvals process before publishing on external-facing channels. Stays up-to-date on key business and industry trends and news to ensure content is informed by the latest developments in these areas.
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Assists manager in the development of value proposition, segmentation strategy, and performance metrics.
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Acts as the liaison with Analytics or equivalent to properly track, measure, and analyze campaign or program performance
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Assists with the creation of post campaign or program performance and results summary
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Ability to work with colleagues and partners in various time-zones; travel as needed (Approx. 25%)
Responsibilities
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Bachelor's Degree in Arts, Social Sciences, Business, Information Technology, Mathematics, Statistics, Analytics or related field
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2+ years of experience in Business, Marketing, Communications, Public Relations, Integrated Marketing, Advertising, Sales, Customer Service, or related field
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In lieu of a degree, 4+ years of experience in Business, Marketing, Communications, Public Relations, Integrated Marketing, Advertising, Sales, Customer Service, or related field
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4+ years of experience in Business, Marketing, Communications, Public Relations, Integrated Marketing, Advertising, Sales, Customer Service, or related field
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Fluency and ability to conduct business in Spanish
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Understanding of Omni-channel payments value chain and concepts
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Working knowledge of E-commerce, Digital, Enablers and emerging technologies.
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Independent/can-do attitude
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Experience in international business and strong understanding of doing business with diverse cultures
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Ability to deliver clear communications to internal and external business partners/key stakeholders
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Strong client focus, relationship-building skills, and stakeholder management
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Project management, analytical, attention to detail and problem solving skills
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Confident in managing multiple business/time critical marketing projects and deadlines
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Solid presentation and communication skills to partners, including ability to influence others and collaborate with cross-functional teams
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High Proficiency in Microsoft PowerPoint, Word and Excel
Hard Skills
- Microsoft Office
- Advanced Excel Skills (queries, pivot tables, formulas, macros)
- Relationship building
- Marketing research
- Digital marketing campaigns
- Social media marketing (SMM)
- Marketing plan development
- Cross-functional collaboration
- Business planning
- Product roadmapping
- Business analysis
- Ability to use project management software
Soft Skills
- Communication
- Leadership
- Problem-solver
- Team player
- Attention to detail
