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SEO Marketing Owner
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Description
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Independently collaborate with business teams to gain insights out of reporting in partnering units – define actionable initiatives that positively impact traffic.
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Provide traffic insights inclusive of data management, profiling, tagging, budgeting, forecasting, and analytics with operational oversight.
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Forecast and manage the Central SEO budget. Lead quarterly budget planning & manage budget spend.
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Work closely with cross-functional teams to create and update landing pages and websites optimized for converting traffic.
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Track results of spending and perform testing for continual improvement.
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Guiding and building your team to manage lead generation efforts for organic traffic.
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Taking full ownership of the day-to-day on-site/off-site SEO development & optimization activities across websites.
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Monitor, evaluate, and build Google Analytics reports to optimize, measure users, and track conversions.
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Coach and support the Site teams to ensure maximum results.
Responsibilities
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Bachelor’s degree in Marketing (optional).
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5-7 years of SEO experience or equivalent in digital marketing acquisition.
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2+ years of experience working in a similar role, ideally within the iGaming industry, or background in a multi-brand environment.
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Leadership experience
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Open to change
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iGaming experience (optional)
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Self-motivation
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Experience in content creation
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Amplification
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Detail-orientation
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Great communication skills
Hard Skills
- Data Analytics
- Data Management
- Digital marketing campaigns
- Google Analytics
- Branding (Online Brand Identity)
- Content Creation and Management
- Budgeting and Forecasting
- Team management
- Cross-functional collaboration
- Process improvement
- Business planning
- Business analysis
Soft Skills
- Communication
- Leadership
- Skilled Collaborator
- Self-motivated
- Attention to detail
We offer
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Competitive salary and flexible working hours.
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Encouragement of innovation and professional growth.
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Health allowance and insurance.
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Team events and annual company parties.