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Head Of Marketing

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Description

● Develop and execute a marketing strategy.
● Determine the long-term strategic objectives of the business in conjunction with the Senior Management Team.
● Assist in the development of new business opportunities including new markets, growth areas, trends, customers, products, and services.
● Identify external market trends, performance, and outlook to gain competitive intelligence.
● Identify and follow up on new clients through digital and traditional marketing efforts, sales strategies such as networking, use of social media, following up on leads.
● Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets.
● Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
● Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support.
● Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
● Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
● Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
● Develop and implement marketing campaigns and communications relating to service offerings as well as HR.
● Maintain and update social media platforms.
● Identify Fairs & Exhibitions we should attend and take full responsibility of planning the event and marketing around it.

Responsibilities

● Bachelor’s degree in marketing, business, or related field.
● Excellent written and verbal communication skills.
● Proven experience developing marketing plans and campaigns.
● Strong project management, multitasking, and decision-making skills.
● Metrics-driven marketing mind with eye for creativity.
● Experience with marketing automation and CRM tools.
● Experience in the online gaming industry.
● Proficiency with online marketing and social media strategy.
● Proven experience designing interactive applications and networking platforms.
● Willingness and ability to travel to EU and Non-EU countries.
● Established press and media contacts.

Hard Skills

  • Customer relationship manager (CRM)
  • Social media platforms
  • Contract negotiations
  • Opportunity analysis
  • Marketing research
  • Digital marketing campaigns
  • Social media marketing (SMM)
  • Graphic design
  • Marketing plan development
  • Content Creation and Management
  • Trend research
  • Team management
  • Team building
  • Cross-functional collaboration
  • Budgeting
  • Contract management
  • Process improvement
  • Business planning
  • Partnership agreements
  • Risk assessments
  • Best practice development
  • Business analysis
  • Deliverable management
  • Accountability
  • Meeting minutes
  • Ability to use project management software
  • Advanced language knowledge
  • Advanced writing skills

Soft Skills

  • Communication
  • Decision maker
  • Multitasker
  • Flexible
  • Creative

We offer