· Develop and iterate product positioning and messaging that differentiates ControlUp DEX solutions in the market.

· Understand the user and customer journeys and align key messages to target audiences within those journeys, especially in executing sales plays in terms of user and customer value for Terraform commercial products.

· Content Creation – use your domain knowledge, technical expertise, and understanding of our target personas to create specific content to help customers learn about, select, and be advocates for ControlUp.

· Sales enablement – create and maintain content to educate the field on product capabilities that support the product use case.

· Market and competitive intelligence – understand the market landscape and how to competitively position the product. Serve as the voice of the customer to the internal product-focused teams to reinforce solving customer challenges.

· Cross-team collaboration – This role will work with engineering, product, and the sales teams to deliver slide decks, tutorials, eBooks, demos, videos, and other collateral that align with our go-to-market initiatives.

· Content evangelism – this role will contribute to educating sales and SE teams on the availability and usability of the content. It is especially important to keep content up-to-date and consistently discoverable.

· 5+ years of software product marketing experience with at least 1-2 years of experience in a technical or field-facing role related to End-User Computing (EUC, such as Citrix and VMware Horizon), IT infrastructure or IT Operations.

· You have excellent written and oral communication/presentation skills including ability to create and deliver effective presentations.

· Be a self-starter who enjoys working in a fast-paced software start-up environment.

· The ability to build end-to-end plans and manage execution across cross-functional teams.

· Excellent inter-personal skills and successfully build relationships with geographically dispersed colleagues and teams.

· Bachelor’s in Computer Science, Engineering or a related technical field OR equivalent work experience.

· You are humble and have a natural curiosity to always learn more.