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Event Marketing Specialist - Graduate
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- Graduate Jobs (incl. Internships)
Description
Our client is the world’s largest community designed to inspire and support the emerging C-Suite executives focused on Data, Analytics, Customer and Digital Innovation. A new exciting role has arisen for a junior marketer to join this rapidly expanding business.
Duties & Responsibilities:
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Campaign Creation and Management
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By evaluating customer research, market conditions, competitor data and by conducting response analyses, produce effective and engaging marketing plans, define campaign schedules and ensure timely implementation of activity
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Formulating communications strategies, including writing of promotional copy.
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CRM and Data Management.
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Managing internal data processes, list build strategies and sourcing new and innovative data.
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Email Marketing.
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Liaising with relevant departments and write effective e-mail copy.
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Media Partners.
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Creating new and developing existing relationships with leading trade press, associations, publications and industry bodies to widen the reach and promotion of the events portfolio.
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Ensuring website are hubs of information that entice visitors to enquire or download content.
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Collateral and Content Production.
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Working with external designers to create brochures, print ads and other materials as required, proof-read, sign-off and distribute internally/online.
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Distribute content through websites, media partners, social media and e-mail marketing.
Responsibilities
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You have marketing experience, ideally gained within b2b publishing, conferences or exhibitions.
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You're a proficient online marketer. You know how to drive traffic to a site through channels such as search, social, email, and partnerships. You're comfortable using Google Analytics and can implement SEO best practices.
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You have experience of working with CRM systems.
Hard Skills
- Customer relationship manager (CRM)
- Social media platforms
- Data Management
- Marketing research
- Digital marketing campaigns
- Search Engine Optimization (SEO)
- Google Analytics
- Social media marketing (SMM)
- Content Creation and Management
- Cross-functional collaboration
- Advanced language knowledge
- Advanced writing skills
Soft Skills
- Communication
- Self-motivated
- Responsible
- Hands-on
- Enthusiastic