At McCarthy Tétrault, we offer challenging and rewarding career opportunities and are delighted to have been selected as one of Canada’s Top 100 Employers 2021 for the ninth consecutive year. Our culture is built on professional excellence, collaboration, innovation, thought leadership and entrepreneurialism. We embrace inclusion in all its forms and we provide the tools and opportunities to help our people develop to their full potential.

Our Clients & Markets/Client Service Delivery team brings market strategy and service delivery innovation under one umbrella to ensure the needs of our clients are always top of mind. Our team plays an integral role in advancing the firm’s ambitious strategy at the vanguard of the legal industry.

As a Communications Specialist, you will be:

Awards and Rankings

• Maintaining and improving McCarthy Tétrault’s reputation through the evaluation and participation in awards, rankings, publishing opportunities and other external recognitions.
• Developing reviews and recommendations related to awards, directories, publishing and other recognition opportunities, ensuring brand consistency and evaluating reputational impact of win.
• Working closely with other practices and industry leaders to prepare (research and write) the development of persuasive Firm, lawyer and client submissions to leading industry ranking and award organizations. Coordinating ranking research interviews and developing interview preparation sheets. Making edits to submissions and coordinating approvals as required.
• Managing Lexpert Surveys and Firm process to obtain lawyer rankings.
• Becoming the in-house expert on select directories.
• Leading the analysis and entry of submission results and maintaining the Firm’s awards rankings and testimonials database.
• Assisting with communication plans including drafting news announcements related to directories and awards.
• Drafting and sending firm-wide emails regarding directory requests.
• Preparing and submitting directory listings, i.e. Global 100, Legal Alliance, Benefits and Pension Monitor, AML.

As our ideal candidate, you will have:

• 5-7 years related work experience, ideally in a law firm, professional services firm, or other complex matrix organization. University degree or diploma considered an asset.
• High level of organizational awareness and proven ability to work in high performing, multi-stakeholder and diverse environments.
• Adept at working in a project managed and high performing environment, bringing best practices and fresh thinking to our marketing approach, and ensuring content is well managed and leveraged to help increase efficiency.
• Ability to work independently and as part of an integrated national (firm-wide) and bilingual team (bilingualism desirable but not required).
• Exceptional interpersonal abilities & ability to develop strong relationships at all organizational levels, including senior partners and Firm leadership.
• Exceptional project management and content management abilities.
• Exceptional writing, editing and proofreading (quality management) skills.
• Experience communicating in a professional capacity via a variety of social media channels is highly desired, but not a requirement.

Marketing and Communications

• Under the direction of the Director or Senior Manager, Clients and Markets, craft clear and crisp copy for: social media, press releases, website and intranet content, newsletters, articles, new hire announcements, fact sheets, deal summaries and other communication pieces.
• Draft, copy-edit and proof internal communications as needed and directed by Director or Senior Manager, Clients and Markets.
• Provide lawyers and practice groups with advice and assistance regarding profile-building and effective marketing communications strategies and tactics.
• Lead, develop and implement marketing communications plans to support Firm objectives and engage both internal and external audiences, with oversight provided by the Manager, Communications.
• Craft, copy-edit and proof ad copy as necessary.
• Manage end-to-end execution of communication team deliverables.
• Stay current on the recent and cutting-edge marketing communications strategies and tactics, and proactively apply same.

Other Duties

• Implementing templated communication plans (news releases or news announcements on book launches, lateral hires, awards, etc.) and managing projects.
• Acting as liaison on projects with other MT Services departments (Finance, IT, Library, etc.).
• Performing general research and administrative duties, as required.